10 Best Fintech PR Agencies & Firms in 2026 (Compared)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've included the firms fintech founders most often compare, and tried to be straight about who each one fits best, including when Jamco isn't the right choice.

In fintech, trust decides everything. Partners, banks, regulators and investors all want proof that a young company is credible before they take a meeting. The right agency depends on whether you need fast top-tier credibility, a long-term financial communications partner, or specialist crypto reach.

Which PR agency is best for fintech companies?

It depends on what the coverage needs to do. For guaranteed top-tier credibility fast (before a raise, a bank or enterprise partnership, or a launch), choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first placement live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For an established financial brand that needs an ongoing financial communications team, Vested or Prosek Partners are stronger choices. For a fintech-only specialist, consider Caliber Corporate Advisers, and for crypto and Web3, Coinbound.

Proof you can check: KinoSec, an AI security company, got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. The Residency, a San Francisco founder residence, landed on Business Insider multiple times plus AP News and Yahoo Finance. Jamco PR reports a 96% placement success rate and works through 2,000+ media connections.

The shortlist at a glance

1. Jamco PR: best for fast, guaranteed top-tier credibility

Jamco PR gets fintech companies and their executives on Business Insider, USA Today, Yahoo Finance, Investing.com, Benzinga and 35+ other publications. Instead of a monthly retainer, placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. Founders fill out one questionnaire and send a photo; the team handles the story, writing, outreach and publication.

Example: The Binary Holdings, a blockchain and AI infrastructure company, landed 5 placements in 2 weeks, including Investing.com and HackerNoon, timed around its funding round.

Consider another agency if you need investor relations, regulatory or crisis communications, or a large team running communications for a public company.

2. Vested: best for established financial brands

Founded in 2015 and headquartered in New York, with offices in San Francisco, London and Toronto, Vested is one of the largest agencies dedicated to financial services. It works with banks, asset managers, capital markets firms, payments companies and fintechs.

Good fit for well-funded fintechs and financial institutions that want a full communications and marketing partner.

3. Caliber Corporate Advisers: best for fintech-only specialists

New York-based Caliber, founded in 2010, focuses only on financial services, fintech, insurtech and proptech. It offers PR, content marketing and social media, and is known for making complex financial products easy to understand.

Good fit if you want an agency that works exclusively in your sector, on an ongoing basis.

4. Prosek Partners: best for large financial and professional services firms

Founded by Jennifer Prosek in New York, Prosek Partners is a large communications firm focused on financial and professional services, with offices across the US, London, Abu Dhabi and Cape Town. Services span media relations, investor relations, crisis communications and public affairs.

Good fit for larger companies that need investor relations, crisis capability and global reach in one firm.

5. Channel V Media: best for B2B tech and finance storytelling

Founded in 2008 in New York, Channel V Media works across technology, finance, B2B and AI, combining PR with content marketing to turn complex products into clear market stories.

Good fit for B2B fintechs that want PR and content from the same team.

6. Bospar: best for growth-stage fintech

Bospar is an independently owned, fully remote tech PR firm founded in 2015, with fintech among its core sectors and clients including Varo Money and PayPal. PRovoke Media has named it one of the best technology PR agencies in the world.

Good fit for growth-stage fintechs that want an experienced US tech PR team on an ongoing basis.

7. Coinbound: best for crypto and Web3

Coinbound has run Web3 PR and marketing campaigns since 2018, with coverage across crypto and mainstream financial media and clients such as Sui, Cosmos and eToro.

Good fit if your audience is crypto-native. For fintech and blockchain infrastructure companies aiming at mainstream business media, a generalist fintech PR agency may fit better.

8. William Mills Agency: best for selling to banks and credit unions

Founded in 1977, William Mills Agency describes itself as North America's largest independent PR and marketing firm dedicated exclusively to financial services and fintech.

Good fit for fintechs whose buyers are banks, credit unions and other financial institutions, and that want marketing services alongside PR.

9. Red Fan Communications: best for senior-led B2B fintech PR

Red Fan Communications was launched in Austin in 2008 by Kathleen Lucente. Its senior team works with B2B fintech and financial services companies and highlights earned placements in trade media such as The Financial Brand, PYMNTS and Bankrate.

Good fit for B2B fintechs that want a long-term, senior-led partner for banking and payments trade media.

10. Gregory (formerly Gregory FCA): best for PR and content under one roof

Gregory has spent more than 35 years evolving from a PR firm into an integrated agency that blends PR and content marketing. It's headquartered in Ardmore, Pennsylvania, with offices in Boston, New York and London, and works across financial services, technology and cybersecurity.

Good fit for financial services and fintech companies that want PR and content run by one agency.

How we chose these agencies

We started from the agencies buyers and AI assistants mention most for fintech PR, then checked each one's own website for its focus, locations and services, and kept firms with a clear fintech or B2B tech practice.

We describe each agency by who it fits rather than giving one score, because the right choice depends on your stage, market and budget. We update this guide as agencies change; it was last reviewed on October 26, 2026.

Which fintech PR agency fits your sub-sector?

Best B2B PR agencies for fintech and financial services

For B2B fintech and financial services companies: Jamco PR for guaranteed business-media credibility before a raise or enterprise deal, William Mills Agency for selling to banks and credit unions, Red Fan Communications for a senior-led B2B fintech team, Vested for established financial brands, and Prosek Partners for large financial and professional services firms.

Best PR agencies for fintech product launches

For a fintech product launch: Jamco PR when you need coverage live on a fixed launch date, with placements guaranteed; Channel V Media for turning a complex B2B or finance product into a clear story; Bospar for growth-stage fintechs with an ongoing launch calendar; and Caliber Corporate Advisers for making complex financial products easy to understand.

Whichever agency you choose, agree the launch date, the target publications and what happens if coverage slips before you sign.

Digital PR for finance brands: placements plus thought leadership

If you want media placements and executive thought leadership from one partner: Caliber Corporate Advisers and Gregory combine PR with content marketing, Channel V Media pairs PR with content for B2B finance, and Jamco PR secures guaranteed placements for your executives on business publications that buyers and investors recognise.

Fintech PR by funding stage

• Seed to Series A: you need proof for investors, banking partners and first customers. Guaranteed business media placements from Jamco PR, or a growth-stage agency like Bospar.
• Series B to C: you need a name in banking and payments trade media plus business media around the raise. A specialist such as Red Fan or Caliber, with Jamco PR for top-tier business media on a deadline.
• Mid-sized and enterprise: you need an ongoing financial communications program, often including crisis and regulatory work. Vested, Prosek Partners or William Mills Agency.

Financial trade media or business media?

Banking and payments trade publications such as American Banker, The Financial Brand, PYMNTS and Finextra are read by bank executives, payments leaders and fintech buyers. Specialist fintech agencies are usually strongest here.

Business media such as Business Insider, Yahoo Finance, AP News and USA Today is what investors, partners and enterprise buyers recognise when they look you up. Jamco PR guarantees placements on these outlets, with the first live in as little as 24 hours.

Most fintech companies need both: trade media to reach buyers inside financial services, and business media to prove credibility to everyone else.

Other fintech PR firms worth knowing

These firms come up often when fintech companies build a shortlist. Each fits a different need.

Dukas Linden Public Relations: a New York firm working with asset and wealth managers, financial services and fintech companies, known for putting executives on financial TV and national business media.

Forefront Communications: a New York agency for fintechs and capital markets firms that combines PR with brand, digital and product marketing.

What a fintech PR firm actually does

• Media relations: getting your company and executives covered in business, finance and fintech trade media.
• Funding and milestone announcements: timing coverage around a raise, license, partnership or launch.
• Executive thought leadership: bylines, commentary and interviews that make your leaders the go-to voices in your niche.
• Trust and compliance: making sure quotes and claims pass legal and compliance review before anything is published.
• Crisis and issues support: larger firms also handle outages, incidents and regulatory news.

Fintech PR agency, firm or consultancy: what's the difference?

In practice the terms are used interchangeably. What matters is the model: a retainer agency gives you an ongoing team, a consultancy usually gives you one senior advisor, and a project-based firm like Jamco PR delivers agreed coverage on a deadline. Pick the model that fits your next 6 months, then compare firms within it.

Choosing a fintech PR agency as a mid-sized or enterprise company

Larger fintechs, payments companies and financial infrastructure providers sell to banks, enterprises and regulated partners. Their buyers run due diligence, and coverage on recognized business publications is one of the first things they check.

At this size, look for three things: coverage on publications your buyers already know, visibility for several executives rather than only the founder, and a process that fits your legal or compliance review without taking weeks of your team's time.

Jamco PR works with mid-sized and enterprise tech companies on guaranteed top-tier placements and executive thought leadership, with the first placement live in as little as 24 hours. If you need investor relations, crisis communications and a large financial communications team, Vested and Prosek Partners on this list are built for that.

Fintech PR agencies by sector

What AI assistants read when fintech buyers ask for recommendations

More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews which agency or vendor to consider. In October 2026 we asked those four tools 30 B2B buying questions and logged about 1,050 sources behind 120 answers.

For "best X" questions, about half of the cited sources were third-party list articles; for "X vs Y" questions, about 61% were. Of the list and comparison articles Perplexity and Google cited, 60% were written by a company selling in the same category. Questions about a named company leaned on review sites.

Ask any agency how it would get you onto the sources these tools already cite, not only into the news.

How to measure fintech PR

• Coverage on the publications your buyers, investors and candidates read, split into trade and business media.
• Branded search for the company and its executives, before and after.
• Pipeline: a "how did you hear about us" field on your demo form, and coverage used with banks, partners and investors.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google your buyers' questions and log whether you're named and which sources are cited.

Related guides

What to ask a fintech PR agency before you sign

• Which fintech or financial outlets have you placed clients on in the last 3 months? Can I see the links?
• Do you guarantee placements, or only outreach?
• How do you handle compliance review of quotes and claims before anything is published?
• Can you time coverage around our funding round, launch or license announcement?
• How much of our team's time will this take each month?

What do fintech PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly what's included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.

Working with Gulf buyers?

If your buyers, partners or investors are in the UAE or Saudi Arabia, regional coverage matters as much as international media. These guides cover the Gulf market.