10 Best Tech PR Agencies in San Francisco for 2026

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Several agencies below are headquartered elsewhere with a San Francisco office; we say which. Jamco PR works with Bay Area companies remotely.

Which tech PR agency is best in San Francisco?

For guaranteed top-tier coverage fast, before a raise, launch or enterprise deal, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours, and any placement that doesn't go live within 60 days replaced at no extra cost.

For a San Francisco-founded enterprise tech agency, consider Highwire. For B2B tech and AI with SEO and GEO, Firebrand. For a boutique AI and SaaS team, Actual Agency. For venture-backed startups around funding rounds, Treble.

The shortlist at a glance

1. Jamco PR: best for fast, guaranteed top-tier credibility

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

Example: an AI security company got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later.

Choose a Bay Area retainer agency below instead if you want in-person meetings and an ongoing program with analyst relations and crisis support.

2. Highwire: best for larger enterprise tech companies

Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.

Good fit for larger software and security companies that want a senior, integrated communications team.

3. Firebrand Communications: best for PR plus SEO and AI search

Firebrand Communications is a San Francisco B2B tech and AI marketing agency founded in 2016 by CEO Morgan McLintic. It works with PE-backed and late-stage VC-backed B2B tech and AI companies, combining PR with SEO and GEO, paid media and social.

Good fit for later-stage companies that want PR and search visibility from one team.

4. Actual Agency: best for B2B AI storytelling

San Francisco-based Actual Agency is a boutique B2B tech PR firm with specialist AI, SaaS and fintech practices. It offers story design, launch sprints and ongoing media programs, with senior people involved in every account.

Good fit for AI and SaaS companies that want a small senior team.

5. Walker Sands: best for PR plus marketing

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.

Good fit for companies that want PR inside a wider pipeline program.

6. SourceCode Communications: best for a senior tech-only team

SourceCode was founded in New York in 2017 by former Hotwire executives Greg Mondshein and Becky Honeyman, and now has offices in New York, San Francisco and London. It won Outstanding Technology Agency at the 2026 PRWeek US Awards.

Good fit for growth-stage and enterprise tech companies that want an agency built only for technology.

7. Treble: best for funding rounds, launches and exits

Founded in Austin in 2013, Treble works with B2B venture-backed startups and venture capital firms, with offices in Austin, Los Angeles, San Francisco and Chicago. It was named PR Daily's Technology Agency of the Year in 2023.

Good fit for venture-backed startups that want an ongoing program built around big moments.

8. SHIFT Communications: best for integrated tech and health PR

SHIFT Communications is an integrated PR agency with offices in Boston, Chicago, New York and San Francisco, working across technology, health and AI. It's an AVENIR GLOBAL company.

Good fit for companies that want PR measured against business goals across several offices.

9. Merritt Group: best for government and enterprise security

Founded in 1996 and headquartered in McLean, Virginia, with offices in Washington, DC and San Francisco, Merritt Group has deep experience in cybersecurity, federal markets and analyst relations.

Good fit for security vendors selling to government and large enterprises.

10. TEAM LEWIS: best for global integrated PR and marketing

TEAM LEWIS was founded in London and grew from a tech PR agency into a global PR and marketing agency with offices across Europe, the US and Asia, including San Francisco.

Good fit for technology brands that need PR and marketing across several countries.

San Francisco tech PR agencies by specialty

What AI assistants read when Bay Area buyers ask for recommendations

More buyers now ask ChatGPT, Gemini, Perplexity or Google's AI Overviews which agency or vendor to consider. In October 2026 we asked those four tools 30 B2B buying questions and logged about 1,050 sources behind 120 answers.

For "best X" questions, about half of the cited sources were third-party list articles; for "X vs Y" questions, about 61% were. Of the list and comparison articles Perplexity and Google cited, 60% were written by a company selling in the same category. Questions about a named company leaned on review sites.

Ask any agency how it would get you onto the sources these tools already cite, not only into the news.

How to measure a San Francisco tech PR agency

• Coverage on the publications your buyers, investors and candidates read, split into trade and business media.
• Branded search for the company and its executives, before and after.
• Pipeline: a "how did you hear about us" field on your demo form, and coverage used with buyers and investors.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google your buyers' questions and log whether you're named and which sources are cited.

Do you need an agency based in San Francisco?

Not always. Most journalist outreach happens by email and most interviews happen over video. A local agency helps most with in-person media training, events and local trade media. What matters more is proof of recent placements on the outlets your buyers read, and a clear answer on whether results are guaranteed.

What do San Francisco tech PR agencies cost?

Most agencies on this list work on monthly retainers with a minimum term, and coverage is pitched to journalists rather than guaranteed. Few publish their prices, so ask each one for its minimum monthly fee, the minimum term and exactly what's included before your first call.

Jamco PR works differently: projects start at $5,000, as a package of guaranteed placements, a monthly program (6-month minimum) or a one-off push, with the publications agreed before you pay.