Walker Sands vs Highwire: Which Tech PR Agency Fits Your Company? (2026)
Walker Sands and Highwire both show up on most "best B2B tech PR agency" lists, but they're built for different jobs. Here's how they compare, who each fits, and when a guaranteed-placement model fits better.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, a different agency. We're not affiliated with Walker Sands or Highwire, and we've tried to describe both fairly.
What's the difference between Walker Sands and Highwire?
Walker Sands is a B2B marketing and PR agency founded in 2001, with offices in Chicago, Boston, Seattle and San Francisco. It combines PR with demand generation, content, digital marketing and revenue operations. Highwire is a communications agency founded in San Francisco in 2008, with offices in New York, Boston and Chicago, focused on PR and communications for enterprise tech, AI, security and financial services.
Choose Walker Sands if you want PR inside a wider marketing and pipeline program. Choose Highwire if you want a senior communications team focused on reputation and media. Choose Jamco PR if you need guaranteed top-tier coverage fast, without a long retainer.
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| Walker Sands | Highwire | Jamco PR | |
|---|---|---|---|
| Best for | PR inside a demand generation program | Larger enterprise software, AI and security companies | Credibility on a deadline: raises, launches, enterprise deals |
| How it works | Integrated PR, marketing and RevOps | Integrated communications team | Guaranteed placements on named publications |
| Based in | Chicago, Boston, Seattle, SF | SF, New York, Boston, Chicago | Tallinn, Estonia (works worldwide) |
About Walker Sands
Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.
Good fit for B2B companies that want PR and demand generation coordinated by one team.
About Highwire
Highwire was founded in San Francisco in 2008 and has offices in New York, Boston and Chicago. It works mainly with technology companies, including enterprise and B2B tech, AI, cybersecurity and financial services.
Good fit for larger software and security companies that want a senior, integrated communications team.
When Walker Sands is the better fit
- You want PR, demand generation and marketing run by one team
- Pipeline and marketing metrics matter as much as coverage
- You need SEO and GEO alongside PR
When Highwire is the better fit
- You're a larger enterprise software, AI or security company
- You want a senior team focused on communications and reputation
- Media relations and executive visibility are the main goals
When neither is the right model
Both agencies run ongoing retainer programs. If what you need is top-tier coverage on a deadline (before a funding round, a launch or an enterprise deal), a guaranteed-placement model may fit better. Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications; the first placement can be live in as little as 24 hours, and if one doesn't go live within 60 days it's replaced at no extra cost.
Example: an AI security company got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. A San Francisco founder residence landed on Business Insider multiple times plus AP News and Yahoo Finance.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
Which is better, Walker Sands or Highwire?
Walker Sands suits B2B companies that want PR combined with demand generation and marketing. Highwire suits larger enterprise tech, AI and security companies that want a senior communications team focused on media and reputation.
Is Walker Sands a PR agency or a marketing agency?
Both. Walker Sands combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.
Is there an alternative to Walker Sands and Highwire with guaranteed results?
Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications, with any placement that doesn't go live within 60 days replaced at no extra cost.
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