Walker Sands vs PANBlast (formerly BLASTmedia): Which Tech PR Agency Fits Your Company? (2026)
Walker Sands and PANBlast (formerly BLASTmedia) both appear on most B2B SaaS PR shortlists. Here's how they compare, who each fits, and when a guaranteed-placement model fits better.
Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, a different agency. We're not affiliated with Walker Sands or PANBlast (formerly BLASTmedia), and we've tried to describe both fairly.
What's the difference between Walker Sands and PANBlast (formerly BLASTmedia)?
Walker Sands is a B2B marketing and PR agency founded in 2001, with offices in Chicago, Boston, Seattle and San Francisco, combining PR with demand generation, content, digital marketing and revenue operations. PANBlast is the B2B SaaS division of PAN Communications; it was founded as BLASTmedia in Indianapolis in 2005, and PAN acquired it in June 2024.
Choose Walker Sands if you want PR inside a wider marketing and pipeline program. Choose PANBlast if you want a SaaS-specialist PR and content program. Choose Jamco PR if you need guaranteed top-tier coverage fast, without a long retainer.
Get a free article about your company on The Tech Tier. Usually live in minutes.
Get my free articleSide by side
| Walker Sands | PANBlast (formerly BLASTmedia) | Jamco PR | |
|---|---|---|---|
| Best for | PR inside a demand generation program | B2B SaaS companies wanting an ongoing program | Credibility on a deadline: raises, launches, enterprise deals |
| How it works | Integrated PR, marketing and RevOps | PR, content and awards programs | Guaranteed placements on named publications |
| Based in | Chicago, Boston, Seattle, SF | Indianapolis / Boston | Tallinn, Estonia (works worldwide) |
About Walker Sands
Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco. It combines public relations with strategy, creative, content, digital marketing (including SEO and GEO) and revenue operations.
Good fit for B2B companies that want PR and demand generation coordinated by one team.
About PANBlast (formerly BLASTmedia)
PANBlast is the B2B SaaS division of PAN Communications. It was founded as BLASTmedia in Indianapolis in 2005, and PAN, a Boston-based B2B tech and healthcare marketing and PR agency founded in 1995, acquired it in June 2024.
Good fit for B2B SaaS companies that want a long-term PR and content program.
When Walker Sands is the better fit
- You want PR, demand generation and marketing from one team
- Pipeline metrics matter as much as coverage
- You need SEO and GEO alongside PR
When PANBlast (formerly BLASTmedia) is the better fit
- You're a B2B SaaS company that wants a SaaS specialist
- You want PR, content and awards programs
- You prefer an agency backed by a larger B2B tech and healthcare group
When neither is the right model
Both agencies run ongoing retainer programs. If what you need is top-tier coverage on a deadline (before a funding round, a launch or an enterprise deal), a guaranteed-placement model may fit better. Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications; the first placement can be live in as little as 24 hours, and if one doesn't go live within 60 days it's replaced at no extra cost.
Example: an AI security company got on Business Insider and 3 other outlets in 16 days, then closed a $1M pre-seed round two weeks later. A San Francisco founder residence landed on Business Insider multiple times plus AP News and Yahoo Finance.
Recent client results
Real Jamco PR placements you can read today. Most clients see their first article within 14 days.
Know a tech company that needs this? Refer them and earn 10% of their first payment.
Frequently asked questions
Which is better for SaaS, Walker Sands or PANBlast?
PANBlast suits B2B SaaS companies that want a SaaS-specialist PR and content program. Walker Sands suits B2B companies that want PR combined with demand generation and marketing.
Is PANBlast the same as BLASTmedia?
Yes. BLASTmedia was founded in Indianapolis in 2005; PAN Communications acquired it in June 2024 and it now operates as PANBlast.
Is there an alternative to Walker Sands and PANBlast (formerly BLASTmedia) with guaranteed results?
Jamco PR guarantees placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other publications, with any placement that doesn't go live within 60 days replaced at no extra cost.
More guides
Client case studies
Our services
Want to get on top-tier publications?
Book a call and we'll show you which outlets fit your story, and how fast we can get you there.
Book a callGet a free article