Best PR Agencies for Capital Markets Technology Companies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Capital markets technology covers trading platforms and execution tools, market data and analytics, post-trade and settlement, risk and compliance software, and investment and portfolio technology sold to banks, brokers, exchanges and asset managers.

Which PR agency is best for capital markets technology companies?

For guaranteed coverage of your company and executives on business and finance publications, fast, choose Jamco PR: Business Insider, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For coordinated New York and London programs, Lansons Intermarket. For trading and market-structure technology, Forefront Communications. For asset management and capital markets, Gregory. For a large financial services specialist, Vested. For transactions, investor relations and crisis, Prosek Partners.

What makes capital markets technology PR different

• A small, expert audience: buyers are heads of trading, operations, data and technology at banks, brokers, exchanges and asset managers.
• Long, risk-averse sales cycles: institutions want proof that peers trust a vendor before they change infrastructure.
• Clients are rarely named: banks and asset managers often won't let vendors announce them, so results are usually described anonymously.
• Specialist trade media matters: titles such as The TRADE, Markets Media, Traders Magazine, WatersTechnology, Risk.net and Global Custodian reach evaluators, while business and finance publications reach executives, boards and investors.
• Analysts and events shape shortlists: research firms such as Coalition Greenwich, Celent and Datos Insights, and events such as Sibos and TradeTech.

The leading financial PR firms in New York and London

1. Jamco PR: best for guaranteed executive visibility on business and finance publications

Jamco PR gets capital markets technology companies and their executives on Business Insider, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours.

Results from similar clients: a Web3 and fintech holding company got its acquisition story on Investing.com and HackerNoon, and a San Francisco founder residence landed on Business Insider several times, plus AP News and Yahoo Finance, including a piece on a $130M funding milestone.

For trading, market data and post-trade technology vendors, Jamco focuses on the business and finance publications that executives, boards and investors read, around funding rounds, new institutional clients, acquisitions and leadership hires.

Choose a specialist below instead if you mainly want a long-term program in capital markets trade media, analyst relations or crisis support.

2. Lansons Intermarket: best for New York and London programs

Intermarket Communications was founded in New York in 1986 as a financial services PR firm with a large share of financial and technology clients. London-based Lansons bought a majority stake in 2019, creating Lansons Intermarket, with coordinated UK and US teams across asset management, wealth, fintech, insurance and capital markets communications. Lansons is now part of Team Farner.

Good fit for capital markets technology vendors that sell on both sides of the Atlantic.

3. Forefront Communications: best for trading and market-structure technology

Founded in New York in 2016 by Mark Dowd, Forefront Communications began as a PR firm for trading technology and now works as a marketing and communications partner for fintech and capital markets companies, combining PR, content, digital marketing and design. It was named Agency of the Year at the 2025 FinTech Marketing North America Awards.

Good fit for trading, market data and capital markets infrastructure companies that want a specialist New York team.

4. Gregory (formerly Gregory FCA): best for asset management and capital markets

Gregory, formerly Gregory FCA, was founded in 1990 and is headquartered in Ardmore, Pennsylvania, with offices in New York, Boston and London. It lists asset management, RIAs, ETFs, capital markets, fintech, banking and insurance among its specialties. It says it was named PR Daily's Agency of the Year in 2025.

Good fit for technology vendors selling to asset managers, wealth managers and brokers.

5. Vested: best for larger financial brands

Vested was founded in New York in 2015 by former Cognito executives and also has offices in San Francisco, London and Toronto. It works only with financial services companies, with more than 100 clients across banking, asset management, capital markets and fintech, according to a 2026 profile.

Good fit for well-funded or established capital markets technology companies that want a large specialist team.

6. Prosek Partners: best for transactions, investor relations and crisis

Founded by Jennifer Prosek and headquartered in New York and London, Prosek Partners is a financial-services-focused communications firm offering media relations, financial communications, investor relations, transaction services and crisis communications.

Good fit for later-stage companies around an acquisition, a large raise, a listing or a sensitive issue.

7. Dukas Linden Public Relations: best for financial technology media relations

Founded in New York in 2002 by Richard and Gail Katz Dukas, Dukas Linden works across asset and wealth management, financial technology and B2B technology, blockchain and professional services, with media relations, media training, content, crisis and transaction communications. It was acquired by Infinite in May 2026, according to Pulse 2.0.

Good fit for financial technology companies that want senior, New York-based media relations.

8. Cognito: best for international finance and technology markets

London-headquartered Cognito is a communications agency for finance and technology with an office in New York, working with banking, wealth management, fintech and insurance clients.

Good fit for capital markets technology vendors selling across the US, UK, Europe and Asia.

What a capital markets technology PR program includes

• Announcements: new institutional clients (with approval), funding, partnerships, acquisitions and leadership hires
• Executive thought leadership on market structure, data, AI in trading, settlement and regulation
• Trade media relations with the capital markets and market-structure press
• Business and finance coverage that boards, investors and senior hires read
• Analyst relations and event support
• Coverage your sales team can share in RFPs and with buying committees

How to measure capital markets technology PR

• Coverage on the publications your buyers read, split into trade and business press.
• Branded search for the company and its executives, before and after.
• Pipeline: a "how did you hear about us" field on your demo form, and mentions in RFPs.
• AI answers: each month, ask ChatGPT, Gemini, Perplexity and Google which vendors to consider in your category, and log whether you're named.

What to ask before you hire a capital markets PR agency

• Which capital markets technology vendors have you worked with in the last year, and where were they covered?
• Do you have relationships in capital markets trade media, business media, or both?
• What is guaranteed, and what is only pitched?
• How do you handle stories when institutional clients won't be named?
• Who will actually work on our account, and in which time zone?

Working with Gulf buyers?

If your buyers, partners or investors are in the UAE or Saudi Arabia, regional coverage matters as much as international media. These guides cover the Gulf market.