9 PR and Marketing Agencies for Microsoft Partners and Cloud Consultancies (2026)

Full disclosure: this guide is written by Joseph Tannous, founder of Jamco PR, which is one of the agencies below. We've tried to be fair about when each agency is the better choice, including when that isn't us.

Microsoft partners compete on trust: a buyer choosing an Azure, Dynamics or Copilot partner wants proof the firm and its experts are credible. Some agencies below are PR firms that get you covered by publications; others are marketing agencies built for the Microsoft channel (co-sell, Marketplace, partner programs). We label which is which.

Which PR agency is best for Microsoft partners?

For guaranteed top-tier coverage for the firm and its practice leaders, fast, choose Jamco PR: placements on Business Insider, USA Today, Yahoo Finance, AP News and 35+ other outlets, the first live in as little as 24 hours.

For marketing built around the Microsoft channel, Fifty Five and Five or Maven Collective Marketing. For a Microsoft-ecosystem specialist with a long engagement model, UBE Marketing. For PR with analyst relations, CCgroup. For senior-led B2B tech PR across several countries, Clarity or Hotwire.

The shortlist at a glance

1. Jamco PR: best for guaranteed coverage for the firm and its leaders

Jamco PR gets B2B tech companies and their executives on Business Insider, USA Today, Yahoo Finance, AP News, Benzinga, Investing.com and 35+ other publications. Placements are guaranteed: if one doesn't go live within 60 days, it's replaced with another top-tier outlet at no extra cost. The first placement can be live in as little as 24 hours, and most clients see their first article within 14 days.

For Microsoft partners, Jamco plans placements so each practice leader (Azure, Dynamics, data and AI) gets their own pieces alongside company news, which helps when buyers compare partners.

Choose an agency below instead if you need Microsoft co-sell or Marketplace marketing, or analyst relations.

2. Fifty Five and Five: best for Microsoft-channel marketing

Founded in London in 2014, Fifty Five and Five is a marketing agency dedicated to the Microsoft channel, offering content, SEO, paid media and go-to-market campaigns. It's known for its reports ranking Microsoft partners' digital marketing.

Good fit for partners that want marketing built around Microsoft's programs. It's a marketing agency rather than a PR firm.

3. Maven Collective Marketing: best for co-sell and Marketplace

Maven Collective Marketing is a B2B marketing agency for Microsoft channel partners (CSPs, MSPs, VARs), systems integrators and ISVs, including Marketplace and co-sell programs.

Good fit for partners whose priority is Microsoft's own channel. It isn't a PR agency.

4. UBE Marketing: best for Microsoft-ecosystem specialists

UBE Marketing was founded by Alvin Paronda, a marketer with experience at Marketo/Adobe, Oracle and Microsoft, and launched in September 2025. It works with systems integrators, ISVs and consultancies in the Microsoft ecosystem on a 12-month engagement model.

Good fit for partners that want a dedicated Microsoft-ecosystem marketing partner over a year.

5. CCgroup: best for PR plus analyst relations

London-based CCgroup is a B2B tech PR and marketing agency focused on cybersecurity, telecoms, enterprise tech, fintech and deep tech, with an analyst relations practice set up in 2016.

Good fit for enterprise tech firms that need analysts as well as journalists.

6. C8 Consulting: best for UK disruptive-tech PR

C8 Consulting was founded in 2004 by Paula Elliott and is independently owned. It describes itself as a disruptive-tech PR agency.

Good fit for UK-focused partners with a technology story to tell.

7. Clarity: best for senior-led programs in several markets

Clarity was founded in London and is led by CEO Rachel Gilley. It's a senior-led growth consultancy for B2B tech, with offices in London, Cornwall, Amsterdam, Sydney, New York and California.

Good fit for growth-stage firms running PR across the UK, Europe and the US.

8. Hotwire: best for a global tech-only network

Founded in 2000, Hotwire is a global technology communications consultancy with 400+ people across 15 offices in 11 countries, with an AI Lab that tracks how chatbots talk about brands.

9. Walker Sands: best for PR inside a pipeline program

Founded in 2001, Walker Sands is a B2B marketing and PR agency with offices in Chicago, Boston, Seattle and San Francisco, combining media relations with demand generation.

Good fit for partners that want PR measured alongside pipeline.

What Microsoft partners should look for

• Proof with services firms, not only product companies: coverage that made a partner's experts and client outcomes visible.
• A plan for several practice leaders, not just the CEO.
• Clarity on what you're buying: PR (press coverage) or channel marketing (co-sell, Marketplace, partner programs). Many partners need both, from different agencies.
• Coverage your buyers recognise, so it helps when they compare partners and ask AI assistants for recommendations.

PR or marketing for a Microsoft partner?

Pick by the outcome. If buyers need to trust your firm and experts, start with PR. If you need to win through Microsoft's own programs, start with a channel marketing agency.